Privacy & Cookie Policy


Last updated: June 2026


1. Who We Are


Fair Game Media Ltd trading as Lee Charlton Photography


Registered Office:

25 Capswell Court

Hitchin

Hertfordshire

SG5 1ET

United Kingdom


Email: info@leecharltonphotography.com


ICO Registration reference: ZC126858


Fair Game Media Ltd is committed to protecting your privacy and to handling your personal data responsibly, in accordance with UK data protection legislation.


2. Information We Collect


We may collect and process the following information:


  • Name
  • Email address
  • Telephone number
  • Postal address
  • Booking and enquiry details
  • Images and video created during photography or videography services
  • Payment and transaction information
  • Marketing preferences
  • Website usage information collected through cookies and analytics tools


3. How We Use Your Information


We use personal information to:


  • Respond to enquiries
  • Provide photography and videography services
  • Manage bookings and client relationships
  • Deliver galleries, downloads and prints
  • Process payments and invoices
  • Comply with legal and accounting obligations
  • Improve our website and services
  • Send marketing communications where consent has been provided


4. Legal Basis for Processing


We process personal data under one or more of the following lawful bases:


  • Consent
  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate business interests


5. Photography and Video Content


As part of our services, we create and retain photographic and video content.


Images and video may be stored for archival, backup, business, legal and portfolio purposes.


Where photographs or video are used for marketing, advertising, portfolio display, social media or website content, this will be based on permissions granted by the client, subject, contract or model release where applicable.


Certain commercial, corporate, event and editorial assignments may be photographed without individual model releases where another lawful basis for processing applies.


6. Third-Party Service Providers


We use trusted third-party providers to support our business operations. These may include:


  • Pixieset (website, galleries and print fulfilment)
  • Light Blue (CRM, bookings and business administration)
  • Stripe (payment processing)
  • Brevo (email marketing)
  • Google Analytics (website analytics)
  • Google Workspace (email and business services)
  • AI-assisted software tools, including large language models and artificial intelligence services used for administration, content creation, workflow management and business operations.


These providers may process personal data on our behalf and are selected based on their security, reliability and compliance practices.


7. AI-Assisted Tools


We may use AI-assisted software tools to support image editing, content creation, administrative tasks, workflow management, marketing and other business operations.


We select AI and software providers that publish information about their privacy and security practices and use these tools in a manner we believe is appropriate for our business operations.


8. Payment Information


Payments may be processed through Stripe, bank transfer or other approved payment providers.


We do not store full payment card details on our own systems.


9. Data Retention


We retain personal data for as long as reasonably necessary to operate our business, fulfil contractual obligations, comply with legal requirements, maintain records and archives, and protect our legitimate business interests.


Typical retention periods include:


  • Client records and invoices: typically 7 years or longer where required by law, regulation or legitimate business need
  • Marketing subscriptions: until consent is withdrawn
  • Photographs and video: retained indefinitely for archival, backup and business purposes unless otherwise agreed


10. International Data Transfers


Some of our service providers may process or store data outside the United Kingdom. Where this occurs, we rely on the safeguards and data protection measures provided by those service providers.


11. Cookies


Our website uses cookies and similar technologies to improve user experience and understand website performance.


These may include:


  • Essential website cookies
  • Analytics cookies
  • Functionality cookies


We use Google Analytics to understand how visitors interact with our website. This information helps us improve content, usability and performance.


You can control or disable cookies through your browser settings.


12. Your Rights


Under UK GDPR, you have the right to:


  • Access your personal data
  • Request correction of inaccurate information
  • Request deletion of your personal data
  • Restrict or object to processing
  • Withdraw consent where applicable
  • Lodge a complaint with the Information Commissioner’s Office (ICO)


Some rights may be subject to legal, contractual or legitimate business exemptions.


13. Contact Us


If you have any questions about this policy or wish to exercise your data protection rights, please contact:


Fair Game Media Ltd

info@leecharltonphotography.com


25 Capswell Court, Hitchin, Hertfordshire, SG5 1ET, United Kingdom